Michael Souto appointed Biz Dev Director at LocalizeDirect

Helsingborg, Sweden 6th July 2010

Michael Souto appointed as Business Development Director at localization tool developer LocalizeDirect.

With fifteen years Game industry experience, ten years of which spent at Eidos and most recently at nDreams, Michael brings a wealth of internal and external development production experience to the LocalizeDirect team. Perfectly placed to appreciate Developer and Publisher issues during the localization phase, he is able to reinforce and promote LocalizeDirect’s aim to streamline and de-stress the Loc process.

Christoffer Nilsson, CEO of LocalizeDirect said: "Whilst at Eidos, Michael produced 18 titles resulting in 160 localized releases. He's gone through localization so many times from both publisher and developer perspective so instantly knows the pain experienced first-hand. This is key. We want clients to understand that not only can we negate the cause of Loc problems but we also understand what these problems can do to a team under pressure."

Michael is based in London and is responsible for developing working relationships with existing and prospective LocalizeDirect customers and partners. He will also be responsible for developing strategies for attracting new clients and promoting service enhancements.

He will also be at the Develop Conference in Brighton.

About LocalizeDirect AB

LocalizeDirect develops LocDirect a localization tool for the games industry. LocDirect is designed to help organizations deal with the increasingly complex task of localizing in-game assets and achieve simultaneous worldwide release. Our system supports the entire development process and allows for localization in parallel with development. LocDirect connects all the stakeholders in the localization process including developers, producers, translators, proofreaders, loc managers and loc QA staff. Our solution is highly adaptable and scales from small handheld game productions to large AAA multiplatform projects. For more information please visit http://www.localizedirect.com/

Michael Souto,  
LocalizeDirect AB 
+44 (0)753 2050838 
ms@localizedirect.com