Content Marketing Manager
Full-time | Remote
You might describe yourself as analytical, creative, organized, and diplomatic. You have experience driving web traffic to build revenue by deploying a variety of crafts that span marketing, content, and product management. You enjoy setting up conversion rate optimization experiments to continually improve the results of a prospective customer’s journey, and sharing results and insights with a broad group of stakeholders throughout the company. You also enjoy employing a number of marketing tactics to attract a relevant audience to a marketing site.
Responsibilities
- Execute content plan set forth by the Campaign Manager Growth
- Synthesize messaging and expertise from Product Marketing into accurate and compelling content
- Participate in pitching articles and creative content ideas
- Manage content production from start to finish
- Create content including blog articles, infographics, eBooks, web pages, white papers, webinars, and reports
- Tailor content to buyer personas and segments
- Work with subject matter experts as needed to gather source material and technical expertise
- Contribute to the strategy and planning of content marketing initiatives
- Develop a deep understanding of our product messaging
- Translate messaging into engaging narratives and multimedia experiences
- Copywriting and copyediting as needed
- Propose and execute on a content plan
- Contribute ideas and solutions beyond existing plans
- Write multiple content per month
- Write customer reference stories
Requirements
- 3-5 years experience in a content-related role
- Proven ability to write high-quality, long-form content on complex topics
- Able to coordinate with multiple stakeholders and perform in a fast-moving start-up environment
- Proven ability to work on multiple projects at a time
- Proven ability to research and write on technical topics independently, able to perform a content gap analysis and execute on a content plan independently
- Excellent writer and researcher with a strong ability to grasp new concepts quickly
- Degree in marketing, journalism, communications or related field preferred
- Strong communication skills without a fear of over communication
- Extremely detail-oriented and organized, able to meet deadlines
- Experience writing for a developer audience
- Enterprise software marketing experience
And of course, a forward-leaning, go-getting team player!
If this sounds like you – then we would love to hear from you.
Some practical points about LocalizeDirect:
- We are around 50 people today.
- We operate globally with our HQ in Helsingborg in southern Sweden
- Our tech team is in Ho Chi Minh City, while our sales team is based across four continents
- We are well-financed and have profitably grown our revenue >40% p.a. in the last five years
- We are happy to have the likes of King, Rovio, Tencent, and Warner Bros as customers
- We have just launched Gridly – the spreadsheet for multi-language content