Insights, tips & tricks to get the most out of game localization

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The Top 5 Mistakes Made When Ordering Translations That Cost You Money

The Top 5 Mistakes Made When Ordering Translations That Cost You Money

2020-08-28 | Rodrigo Souza Ramos

I've been working with localization for almost a decade now, and oh boy, I’ve seen some troublesome projects in my time. I’m hoping that this list will serve to better inform those embarking on the loc text request phase of their development. I also hope that those handling loc project management will nod and tell me “oh man, I know what you mean.”

How Mobile Game Localization Can Widen Your Audience Worldwide

How Mobile Game Localization Can Widen Your Audience Worldwide

2020-07-09 | CAROLINA SILVANDERSSON

Most mobile games have the potential to reach a global market. Yours too :-) English language support will only enable your mobile game to reach a certain number of people, but mobile game localization will significantly increase your potential market. Think bigger and aim for world dominance. Game localization will help your mobile app reach a wider audience.

Having Your Community Localize Your Game - A Case Study for Relic Hunters Zero: Remix

Having Your Community Localize Your Game - A Case Study for Relic Hunters Zero: Remix

2020-06-24 | Buddy Sola

When thinking about taking their games global for the first time, many game developers consider asking their community to help with translations. While this can be seen as an affordable option, it still comes at a price. Akupara Games shared their experience with crowd translation: the pros and cons, hidden costs, and what to pay attention to if you decide to involve your fans in this process.

How To Publish Your Game To China - An Essential Guide For Mobile, Console And PC (2020)

How To Publish Your Game To China - An Essential Guide For Mobile, Console And PC (2020)

2020-06-11 | Dolly Dai

As a game localization company, we have helped over 600 games companies localize their games from English to Chinese. Just localizing your game into Chinese (Simplified) doesn't necessarily mean that you have entered the market successfully. In this guide, we'll explain how to get fully involved in the Chinese market and publish your game successfully on various platforms (PC, Console, Mobile).

Korean Game Localization: How To Conquer One Of The Top 5 Games Markets

Korean Game Localization: How To Conquer One Of The Top 5 Games Markets

2020-05-23 | Carolina Silvandersson

Korean gamers downloaded more mobile games and spent 15% more on their games in the first quarter of this year - nearly $1.1 billion. They no longer primarily purchase games from Korean developers, which means that the door has opened to non-Korean game makers. Read more about how this change in the Korean video game market will affect your studio.

What Is Localization And Why Should I Care?

What Is Localization And Why Should I Care?

2020-05-21 | Simon Hill

In this article, we're going to explain what localization is really all about and discuss how to plan and execute it properly. We're also going to look at why you should allocate budget and resources to localization, and how to maximize your return on investment.

Dynamic Language Optimization for Facebook Game Promotion Explained in 5 Minutes

Dynamic Language Optimization for Facebook Game Promotion Explained in 5 Minutes

2020-05-19 | Andrew Kozik

Since there is no longer a gamer archetype, like several years ago, video game advertisers have to deal with a diverse audience. eMarketer reports an approximate $3 billion market for mobile in-game advertising with gamer’s age diversity from 21 to 50 and older. Video game advertisers can reach more people with their messages using Facebook ads but they need to find new creative ways for that. Check this guide to run top-notch campaigns on Facebook.

5 Tips for Game Localization from East to West

5 Tips for Game Localization from East to West

2020-05-06 | Sharon S. Milne

Localizing or adapting games is not just about translating a game from language A to language B. On a much broader scope, it’s about bridging cultures. So here are some tips to keep in mind when localizing games from the east for players and audiences in the west.

Localization QA: How Video Game Testers Work (Q&A)

Localization QA: How Video Game Testers Work (Q&A)

2020-03-23 | NAHUEL G. APRILE

German and Italian LQA testers talk about their work, typical translation issues they see in games, and why localization testing is a must for the German audience. Bonus: tips for the game devs on how to make the LQA process smooth and sound.

Game Localization To Arabic - Why And How?

Game Localization To Arabic - Why And How?

2020-01-10 | SLAVA ZAIETS

The 5th most spoken language in the world - Arabic - is not an obvious choice for game developers and publishers. Nevertheless, Arabic is the language of the most affluent and some of the most populous emerging markets on the globe. But it has its own specifics which you'll learn about in a minute.

Game Localization Into FIGS - Does It Still Matter In 2020?

Game Localization Into FIGS - Does It Still Matter In 2020?

2019-11-27 | Dolly Dai

FIGS is the sacred cow in the world of game localization - everyone’s doing it or starts their game translation push with these four languages. But is it still important? Shouldn't we switch to the other languages spoken in the regions like APAC or BRICS? Let's dig into the FIGS markets’ potential.

How Game Devs Use Halloween To Revitalize Their Gamers

How Game Devs Use Halloween To Revitalize Their Gamers

2019-10-30 | Slava Zaiets

While shops, restaurants and pretty much every mall gets into Halloween mode with pumpkins, skeletons and all things ghoulish, we take a look at video games. How are game developers integrating Halloween elements into their games? Let's see how you can treat your gamers and make your video game even more spooktacular.

Why You Should Localize Your Game For India ASAP [localization factsheet]

Why You Should Localize Your Game For India ASAP [localization factsheet]

2019-04-15 | CAROLINA SILVANDERSSON

India is a true mobile-first market. It has the second-largest smartphone user base in the world and is home to 10% of the global gaming audience. In this blog post, we'll dig deeper into what you should know about the Indian gaming market, and how you can succeed in India, from language specifications to cultural context.

Make Your Mobile App Or Game A Great First-Time Experience

Make Your Mobile App Or Game A Great First-Time Experience

2019-04-10 | CAROLINA SILVANDERSSON

If you want to improve user experience, mobile app localization is an important factor. To make mobile app or game localization easier, preparing for localization during app development is a good idea. There are a few other important things to keep in mind when working on user experience. Here are 5 tips on how to improve your app’s user interface when developing an app or a game.

7 Quick ASO Actions To Improve Your Mobile App Downloads

7 Quick ASO Actions To Improve Your Mobile App Downloads

2018-12-11 | Carolina Silvandersson

In this blog you will receive 7 tips on how to improve your app’s ASO. Ranking your app in App Store or Google Play may feel like an unrealistic goal, but following these steps will help you get where you need to be. Give your app the full treatment and perfect your app store optimization. Let’s start!

Localizing Your Game Into Spanish, Which Spanish Do You Choose?

Localizing Your Game Into Spanish, Which Spanish Do You Choose?

2018-04-22 | Michael Souto

You want to localize your game into Spanish, ok no worries there. However are you aware that you need to choose whether to translate your game into Euro Spanish or Latin American Spanish? There are around 480 million native Spanish speaking people in the world spread across 22 countries. Localizing your game is the best way to reach them but then you have a choice to make: Which Spanish do you choose?

What’s In A Name? Choosing A Name For Your iOS App

What’s In A Name? Choosing A Name For Your iOS App

2014-10-08 | Simon Hill

In this guide, we’re going to look at some practical considerations when you’re choosing a name for your iOS app. We’ll take a look at the limitations, the impact on search, the potential of keywords or other references, the importance of localization, and a whole lot more. Grab yourself a drink, put your feet up, and let’s explore the strange art of picking an app name.