SaaS Product Marketing Manager

Full-time | HCMC, Vietnam

With the launch of our groundbreaking new SaaS Gridly, the collaborative headless CMS for multilingual digital projects, we are recruiting a Product Marketing Manager. As our Product Marketing Manager, you operate in the intersection between marketing and product. You have a deep technical understanding of user needs as well as what drives the growth of successful product-led SaaS companies combined with the creativity and communication skills to truly engage with our users and help them experience the full value of Gridly.

Responsibilities:

• Be the marketing champion in our Product Led Growth team.
• Find channels to meet and communicate with our prospective users.
• Create content ideas that resonate with our target users and builds trust, educates and engages.
• Optimize user onboarding.
• Make decisions based on data and understand how the impact of various marketing activities will be measured.
• Work with our development team to improve analytics available to us.
• Use database queries to generate user reports and insights from event logs.
• Be the owner of and build the marketing technology stack.
• Act on insights and influence the development roadmap.
• Productify marketing - be the main driver in working with our development team to build marketing into our product.
• Keep exploring marketing approaches and scale those that work.
• Work closely with sales and development teams.
• Take part in the brand strategy.
• Creating a cross-platform content strategy.
• Creating efficient content creation processes.
• Developing a content distribution strategy.
• Developing and maintaining an editorial calendar.
• Writing, editing and proofreading content.
• Manage external writers and editors, graphic designers, proofreaders, and social media specialists.
• Showcasing the capabilities of our CMS platform for the use cases which are relevant to our audiences.
• Creating, rolling out, and maintaining technical content such as demos, videos, workshops, tutorials, blogs, and whitepapers to connect Gridly capabilities to customer needs.
• Increasing social media outreach.
• Tracking web analytics and reviewing content engagement levels.
• Managing content across all platforms, including email and social media.

Need to have experience:

• Hands-on technical experience developing a digital product with evolving content updates.
• Experience with creation of tech-specific content targeting developers of digital products
• A good understanding of every step that content inside a digital app goes through - from creation to end user consumption.
• Knowledge of all common content file formats and when they are being used.
• 3-4 years of agency experience in a similar role.
• Experience with Software-as-a-Service offerings.
• B2B marketing skills.
• Fluent written and verbal English communication skills.

Good to have experience:

• Experience in the game development or localization industry.
• Great knowledge of keyword placement and SEO best practices.
• Great knowledge of popular content management systems.
• Experience with social media management.

Personal Qualities:

• Self-motivated and structured team player.
• No fear of making new friends and building relationships.
• Service-minded and outgoing.
• Customer-focused.