Insights, tips & tricks to get the most out of game localization

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Blog Posts

Game Localization Into FIGS - Does It Still Matter In 2020?

Game Localization Into FIGS - Does It Still Matter In 2020?

2019-11-27 | Dolly Dai

FIGS is the sacred cow in the world of game localization - everyone’s doing it or starts their game translation push with these four languages. But is it still important? Shouldn't we switch to the other languages spoken in the regions like APAC or BRICS? Let's dig into the FIGS markets’ potential.

How Game Devs Use Halloween To Revitalize Their Gamers

How Game Devs Use Halloween To Revitalize Their Gamers

2019-10-30 | Slava Zaiets

While shops, restaurants and pretty much every mall gets into Halloween mode with pumpkins, skeletons and all things ghoulish, we take a look at video games. How are game developers integrating Halloween elements into their games? Let's see how you can treat your gamers and make your video game even more spooktacular.

How Mobile Game Localization Can Widen Your Audience Worldwide

How Mobile Game Localization Can Widen Your Audience Worldwide

2019-04-18 | CAROLINA SILVANDERSSON

Most mobile games have the potential to reach a global market. Yours too :-) English language support will only enable your mobile game to reach a certain number of people, but mobile game localization will significantly increase your potential market. Think bigger and aim for world dominance. Game localization will help your mobile app reach a wider audience.

Why You Should Localize Your Game For India ASAP [localization factsheet]

Why You Should Localize Your Game For India ASAP [localization factsheet]

2019-04-15 | CAROLINA SILVANDERSSON

India is a true mobile-first market. It has the second-largest smartphone user base in the world and is home to 10% of the global gaming audience. In this blog post, we'll dig deeper into what you should know about the Indian gaming market, and how you can succeed in India, from language specifications to cultural context.

Make Your Mobile App Or Game A Great First-Time Experience

Make Your Mobile App Or Game A Great First-Time Experience

2019-04-10 | CAROLINA SILVANDERSSON

If you want to improve user experience, mobile app localization is an important factor. To make mobile app or game localization easier, preparing for localization during app development is a good idea. There are a few other important things to keep in mind when working on user experience. Here are 5 tips on how to improve your app’s user interface when developing an app or a game.

7 Quick ASO Actions To Improve Your Mobile App Downloads

7 Quick ASO Actions To Improve Your Mobile App Downloads

2018-12-11 | Carolina Silvandersson

In this blog you will receive 7 tips on how to improve your app’s ASO. Ranking your app in App Store or Google Play may feel like an unrealistic goal, but following these steps will help you get where you need to be. Give your app the full treatment and perfect your app store optimization. Let’s start!

Localizing Your Game Into Spanish, Which Spanish Do You Choose?

Localizing Your Game Into Spanish, Which Spanish Do You Choose?

2018-04-22 | Michael Souto

You want to localize your game into Spanish, ok no worries there. However are you aware that you need to choose whether to translate your game into Euro Spanish or Latin American Spanish? There are around 480 million native Spanish speaking people in the world spread across 22 countries. Localizing your game is the best way to reach them but then you have a choice to make: Which Spanish do you choose?

What Is Localization And Why Should I Care?

What Is Localization And Why Should I Care?

2015-03-19 | Simon Hill

In this article, we're going to explain what localization is really all about and discuss how to plan and execute it properly. We're also going to look at why you should allocate budget and resources to localization, and how to maximize your return on investment.

What’s In A Name? Choosing A Name For Your iOS App

What’s In A Name? Choosing A Name For Your iOS App

2014-10-08 | Simon Hill

In this guide, we’re going to look at some practical considerations when you’re choosing a name for your iOS app. We’ll take a look at the limitations, the impact on search, the potential of keywords or other references, the importance of localization, and a whole lot more. Grab yourself a drink, put your feet up, and let’s explore the strange art of picking an app name.