Content Marketing Manager

Full-time | Remote

​​You might describe yourself as analytical, creative, organized, and diplomatic. You have experience driving web traffic to build revenue by deploying a variety of crafts that span marketing, content, and product management. You enjoy setting up conversion rate optimization experiments to continually improve the results of a prospective customer’s journey, and sharing results and insights with a broad group of stakeholders throughout the company. You also enjoy employing a number of marketing tactics to attract a relevant audience to a marketing site.

Responsibilities

  • Execute content plan set forth by the Campaign Manager Growth
  • Synthesize messaging and expertise from Product Marketing into accurate and compelling content
  • Participate in pitching articles and creative content ideas
  • Manage content production from start to finish
  • Create content including blog articles, infographics, eBooks, web pages, white papers, webinars, and reports
  • Tailor content to buyer personas and segments
  • Work with subject matter experts as needed to gather source material and technical expertise
  • Contribute to the strategy and planning of content marketing initiatives
  • Develop a deep understanding of our product messaging
  • Translate messaging into engaging narratives and multimedia experiences
  • Copywriting and copyediting as needed
  • Propose and execute on a content plan
  • Contribute ideas and solutions beyond existing plans
  • Write multiple content per month
  • Write customer reference stories

Requirements

  • 3-5 years experience in a content-related role
  • Proven ability to write high-quality, long-form content on complex topics
  • Able to coordinate with multiple stakeholders and perform in a fast-moving start-up environment
  • Proven ability to work on multiple projects at a time
  • Proven ability to research and write on technical topics independently, able to perform a content gap analysis and execute on a content plan independently
  • Excellent writer and researcher with a strong ability to grasp new concepts quickly
  • Degree in marketing, journalism, communications or related field preferred
  • Strong communication skills without a fear of over communication
  • Extremely detail-oriented and organized, able to meet deadlines
  • Experience writing for a developer audience
  • Enterprise software marketing experience

And of course, a forward-leaning, go-getting team player!

If this sounds like you – then we would love to hear from you.

Some practical points about LocalizeDirect:

  • We are around 50 people today.
  • We operate globally with our HQ in Helsingborg in southern Sweden
  • Our tech team is in Ho Chi Minh City, while our sales team is based across four continents
  • We are well-financed and have profitably grown our revenue >40% p.a. in the last five years
  • We are happy to have the likes of King, Rovio, Tencent, and Warner Bros as customers
  • We have just launched Gridly – the spreadsheet for multi-language content